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Local Program Wins
Provincial Award
The 1999 Ontario Road Safety
Challenge was held from May 30-June 6. The
Challenge was sponsored by the Ministry of
Transportation, the Insurance Bureau of
Canada, the Insurance Brokers of Ontario, and
Young Drivers of Canada. North Grenville,
Smith Falls and Brockville were three of 34
communities that competed for the safest
roadways in Ontario.
Communities were encouraged to plan events
that would increase public awareness of road
safety practices. In addition, the communities
were challenged with a Community Action Award
for demonstrating innovative approaches
related to a specified road safety theme.
North Grenville developed the "White Tail
Alert" campaign. This initiative was
based on local Ontario Provincial Police
reports indicating the white tail deer as a
major contributing factor of road collisions.
According to the Ministry of Transportation,
North Grenville was 40 times higher than the
provincial average for vehicle/wildlife
collisions.
A Public Health Nurse from the Health Unit and
co-chair of the Road Safety Challenge,
submitted the award entry. Consequently, the
White Tail Alert campaign was selected as one
of the winning entries for the Community
Action Award. North Grenville received $500
from the Ministry of Transportation. These
funds will be used towards road safety
initiatives for the year 2000 Road Safety
Challenge from April 30 - May 7.
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