Helping young people to make healthy choices (including not using tobacco products) is an important part of public health. Our Health Promoter engages youth across LGL in collaboration with the Love My Life and Freeze the Industry campaigns. There are many opportunities for youth and young adults to be part of a larger movement that will benefit the health of all Ontarians. Free training, exciting initiatives and a chance to celebrate your successes are just a few of the reasons to get involved. If you are (or you know of) a young person who wants to get involved – contact Rebecca Shams.
LML "Love My Life… Tobacco Free"
noun: a youth led movement that defies the FML expression trending across social media.
verb: to engage and empower youth in tobacco prevention through positive self-expression.
To create tobacco free environments for healthy living for the mind body and spirit for youth and young adults by:
- Empowering and engaging youth and young adults in tobacco prevention through positive self-expression.
- Decreasing risky behaviours while increasing healthy lifestyles.
- Decreasing youth and young adult tobacco use.
- Increasing the adoption of tobacco free environments.
FTI "Freeze the Industry"
Freeze the Industry is a youth-led campaign that raises awareness about ways the tobacco industry makes their products appealing to young people. The tobacco industry creates and markets products that are addictive and appealing to youth which can cause illness and death. Big Tobacco does this by adding flavours to their current tobacco products and using flashy pack designs to attract young people.
So what is “Freeze the Industry” doing?
- Freeze the Industry was instrumental in getting rid of flavours in tobacco products in Ontario and Canada.
- Now it's time to take on the innovative pack design that tobacco companies use to make their products more attractive and detract from the vital health warnings. Introducing Plain and Standardized packaging for all tobacco products would remove the colourful logos and specialized pack designs so the deadly products would be less appealing to young people. Plain and standard packs would also emphasize the health warnings and prevent the tobacco companies from using the pack to advertise their lethal products.
- The Federal government has already committed to introducing plain and standardized packaging. Freeze the Industry is helping to educate other young people on the importance of this measure so we can present a united front when tobacco companies fight back.
- Find out more about how Freeze the Industry is helping to make Plain and Standardized Packaging for tobacco products a reality in Canada here: www.freezetheindustry.com
Other Campaigns and Initiatives
Smoke Free Movies raises awareness about the effects of tobacco images in movies and gathers support to make future movies rated G, PG, PG-13 and 14A smoke-free in Ontario. Studies have shown movies help the Tobacco Industry recruit new customers. In 2011, 85% of movies showing tobacco use were rated for children and teens in Ontario.
Play, Live, Be Tobacco-Free means that everyone taking part in a sport or recreational activity does not use tobacco industry products. It means participants, parents, coaches, spectators and leaders do not smoke, snuff, dip, or chew tobacco while engaged in sport and recreation.
Resources and Information for Kids in Grades K-12 and Teachers too!